Growth Marketing Consultant | Funnel, CAC & LTV
Most growth problems are not about traffic volume – they are about value leakage at critical funnel stages. I help you find where users drop off, why they churn, and which channels waste budget, then fix those points with measurable experiments that improve CAC, LTV and payback within 90 days.
Why hire a growth marketing consultant
Many teams run campaigns on autopilot – same budget allocations, same creative angles, same bidding strategies month after month. Without a clear view of the full funnel, you miss where value leaks: drop-offs in onboarding, under-optimized channels, attribution gaps, or retention that never gets designed. A growth marketing consultant turns scattered performance data into a clear, actionable roadmap.
Growth marketing is data-driven: you pay for measurable results – impressions, clicks, conversions, sales – and you optimize for ROI, attribution, and direct business impact. Channels include Google Ads, Meta, TikTok, LinkedIn, retargeting, and CRM-led retention. Each channel needs different creative, bidding, and attribution. I work across acquisition, activation, and retention so they compound instead of working in silos.
What you get
As your growth marketing consultant I deliver strategy and execution that improves funnel performance and payback:
- Funnel optimization – Map drop-offs from awareness to conversion, identify leaks, and run experiments that improve conversion rates and CAC payback.
- CAC and LTV – Data-driven acquisition and retention. Cohort models, payback curves, and channel efficiency so every euro returns measurable value.
- Paid (Google & Meta) – Campaign structure, attribution, and scaling that align with revenue. I am certified in GA4 and Google Ads Search.
- Hands-on execution – Strategy plus implementation in your tools. I work inside your accounts and align growth with board-level metrics like payback and LTV.
I combine 15+ years in SaaS, fintech, and e-commerce with senior strategic thinking. Many consultants stay tactical (run ads) or stay strategic (advise only). I do both.
How I work
Audit first – A performance marketing audit reviews your full acquisition and retention engine: budget allocation, attribution, campaigns, and retention. You get a funnel map, CAC/LTV view, and a prioritized backlog of high-impact experiments.
Then fix and scale – We tackle quick wins (conversion fixes, budget reallocation, tracking gaps) and longer plays (CRM implementation, incrementality testing, multi-market scaling). Options include a focused 2-week audit sprint or an ongoing partnership. Book a call to see which fits.
Proof of approach
I have run audit sprints and growth engagements with fintech, SaaS, and e-commerce teams. At Resumedia I helped marketing and product align on which markets to prioritize. At bunq the audit identified where lifecycle communication could be optimized, leading to a rethink of onboarding. At Bitvavo the audit revealed attribution blind spots that became the foundation for better budget allocation. Proven lifts: +20–30% conversion, shorter CAC payback, higher retention.
Who this is for
This is for companies with meaningful marketing spend who lack confidence in where returns come from, or teams preparing for scale – raising funding, entering new markets, or launching new product lines. If you want clarity, prioritization, and hands-on execution (not just a deck), a growth marketing consultant is the right fit. I work with EU-based SaaS, fintech, and e-commerce companies.
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FAQs
What does a growth marketing consultant actually do?
I diagnose where your funnel leaks (acquisition, activation, retention), build or fix measurement and attribution, and run or guide experiments that improve CAC, LTV, and payback. I work inside your tools (GA4, ad platforms, CRM) and align growth with board-level metrics.
How is this different from an agency?
I am a single consultant, not a team. You get senior execution and strategy in one person. No account managers or handoffs. Engagement can be a time-boxed sprint (e.g. Audit & Strategy Sprint) or ongoing partnership.
What platforms do you work with?
Google Analytics (GA4), Google Ads, Meta, TikTok, LinkedIn, Customer.io, Braze, Klaviyo, and common data/attribution tools. I am certified in GA4 and Google Ads Search.
What if our data is messy or incomplete?
That is often why you need an audit. I work with imperfect data and identify gaps while still delivering actionable insights and a plan to improve data collection.
Where do I start?
Start with a free strategy call. We pressure-test your funnel and see which engagement fits.
Book a free strategy call
Book a quick intro call or send me a short brief. I'll review your funnel and reply with next steps – no fluff, no hard sell.
Book a 30-minute Free Strategy Call
Use this short call to pressure-test your current funnel, ask questions, and see if it makes sense to work together.
Prefer email? Send a short brief.
Share a few details about your product, traffic, and where you think the funnel is leaking. I'll reply personally.