# Maciej Turek — Full site context for LLM crawlers > Amsterdam-based growth marketing consultant for EU Seed–Series B SaaS, fintech, and ecommerce. 15+ years hands-on across CRM, lifecycle, paid acquisition, conversion, AEO, and growth architecture. Curated short map: [llms.txt](https://maciejturek.com/llms.txt). Site: [maciejturek.com](https://maciejturek.com/). --- ## Entity **Name:** Maciej Turek **Organization:** AmpliGrowth Consulting **Location:** Johan Huizingalaan 763 A, 1066 VH Amsterdam, Netherlands (EU-focused, worldwide clients) **LinkedIn:** [linkedin.com/in/maciejturek](https://www.linkedin.com/in/maciejturek/) **Email:** maciej@turek.com **About page:** [About](https://maciejturek.com/about.html) **Knows about:** Growth Marketing, CRO, Funnel Optimization, CAC, LTV, Performance Marketing, SaaS Growth, Fintech Marketing, Ecommerce Growth, CRM Implementation, Marketing Automation, AI Marketing, Answer Engine Optimization (AEO) **Notable clients:** bunq, Bitvavo, Dyme, OneFit, Guud, Awesome Maps --- ## Services & scope (investment ranges) All engagements scoped to problem and impact. Ranges @ €75/hr help self-qualification; final scope depends on complexity. | Service | Range | Duration | |---------|-------|----------| | Audit & Strategy Sprint | €3,000–€4,500 | 2 weeks (~40–60h) | | Conversion Funnel Fix / Performance Strategy | €6,000–€9,000 | 3-month sprint (~80–120h) | | CRM Implementation | €9,000–€15,000 | 3–6 months (~120–200h) | | Ongoing Growth Partnership | €1,500–€2,500/month | Retainer, 6+ months | | Growth Engine Build-out | €100,000 | 6 months (premium, one client at a time) | ### Core services - [Audit & Strategy Sprint](https://maciejturek.com/services/audit-strategy-sprint.html): Two-week funnel, channel, and data deep dive. Prioritised roadmap, not a generic deck. - [Conversion Funnel Fix](https://maciejturek.com/services/conversion-funnel-fix.html): Find and fix leaks between traffic, signup, activation, and conversion. - [Ongoing Growth Partnership](https://maciejturek.com/fractional-head-of-growth.html): Embedded monthly support: strategy, execution, measurement. - [CRM Implementation](https://maciejturek.com/services/crm-implementation.html): Customer.io, Klaviyo, Braze: data model, journeys, integrations, handover. Customer.io Certified Partner. - [Performance Marketing Strategy](https://maciejturek.com/services/google-meta-ads-management.html): Channel mix, CAC payback, budget allocation tied to growth targets. - [Google & Meta Ads Management](https://maciejturek.com/services/google-meta-ads-management.html): Hands-on campaign management focused on lead quality and commercial performance. ### Specialist consulting - [Answer Engine Optimization (AEO)](https://maciejturek.com/answer-engine-optimization-consultant.html): Visibility in AI Overviews, ChatGPT, Perplexity: schema, entity signals, answer-ready content. - [Fractional Head of Growth](https://maciejturek.com/fractional-head-of-growth.html): Embedded leadership for startups/scale-ups: prioritisation, measurement, experiments. - [Customer.io Consultant (Amsterdam)](https://maciejturek.com/services/crm-implementation.html) - [CRM Implementation Consultant](https://maciejturek.com/services/crm-implementation.html) - [Lifecycle Marketing Consultant](https://maciejturek.com/services/crm-implementation.html) - [Google Ads Consultant (Amsterdam)](https://maciejturek.com/services/google-meta-ads-management.html) - [Performance Marketing Specialist](https://maciejturek.com/services/google-meta-ads-management.html) ### Premium offering - [Growth Engine](https://maciejturek.com/growth-engine.html): €100k, 6-month build-out: measurement, acquisition, lifecycle, weekly cadence. One company at a time. --- ## Methodology 1. **Diagnose** — Map funnel end-to-end; quantify where value leaks (acquisition, activation, retention, revenue). 2. **Prioritise by impact** — Fix what moves CAC, LTV, and payback — not vanity activity. 3. **Execute hands-on** — Work directly in CRM, analytics, and ad platforms; not deck-only consulting. 4. **Build systems** — Document, train, hand off so teams operate without dependency. Most engagements start with a **free 30-minute strategy call** (no pitch, no deck). CTA: [Contact / book a call](https://maciejturek.com/contact.html) --- ## Client results (measured outcomes) **bunq (Digital Banking):** Event-based CRM, lifecycle flows, referral programs, marketing mix rebalance. Results: -18% CAC, -15% monthly churn. **Dyme (Fintech):** GTM for new vertical NL; creative testing, localized messaging, budget allocation. Results: +15% new vertical growth, +8% blended ROAS. **Awesome Maps (E-commerce):** Acquisition rebuild, landing pages, Google/Meta restructure. Results: -28% CAC, +45% paid channel revenue. **GUUD Woman (Health Tech):** Process optimisation, creative testing workflows, conversion optimisation. Results: +12% conversion rate, -8% cart abandonment. Full case studies: [Results](https://maciejturek.com/results) --- ## Free tools - [AEO Lite](https://maciejturek.com/tools/aeo-lite.html): Answer engine readiness checker. - [CAC Payback Calculator](https://maciejturek.com/tools/cac-payback.html): Model retention, ARPU, margin, break-even. - [CLV Calculator](https://maciejturek.com/tools/clv-calculator.html): Customer lifetime value modelling. - [IP Warm-up Planner](https://maciejturek.com/tools/ip-warmup.html): Email deliverability warm-up schedule. - [Marketing Mix Allocator](https://maciejturek.com/tools/mix-allocator.html): Budget allocation with diminishing returns. --- ## Guides & topical clusters **Resources hub:** [Resources](https://maciejturek.com/resources.html) ### AEO cluster - [AEO Growth Playbook 2025](https://maciejturek.com/resources/aeo-growth-playbook-2025.html) - [How LLMs Choose Sources and Citations](https://maciejturek.com/resources/how-llms-choose-sources-citations.html) - [Best AEO Checkers comparison](https://maciejturek.com/aeo/best-aeo-checkers.html) - [AEO consultant service](https://maciejturek.com/answer-engine-optimization-consultant.html) - [AEO Lite tool](https://maciejturek.com/tools/aeo-lite.html) ### CRM cluster - [CRM Implementation Playbook 2026](https://maciejturek.com/resources/crm-implementation-playbook.html) - [CRM Implementation Checklist 2026](https://maciejturek.com/resources/crm-implementation-checklist-2026.html) - [Do Email Tracking Pixels Require Consent? 2026 Rules by Country](https://maciejturek.com/resources/email-tracking-pixel-consent-rules.html) - [CRM Implementation service](https://maciejturek.com/services/crm-implementation.html) ### Performance / CAC cluster - [Conversion Funnel Fix](https://maciejturek.com/services/conversion-funnel-fix.html) - [Google Ads Audit Checklist 2026](https://maciejturek.com/resources/google-ads-audit-checklist-2026.html) - [ChatGPT Ads 2026](https://maciejturek.com/resources/chatgpt-ads-2026.html) - [Campaign Planning Playbook 2025](https://maciejturek.com/resources/campaign-planning-playbook-2025.html) - [CAC Payback tool](https://maciejturek.com/tools/cac-payback.html) - [Performance Marketing Strategy](https://maciejturek.com/services/google-meta-ads-management.html) ### Growth leadership cluster - [Fractional HoG service](https://maciejturek.com/fractional-head-of-growth.html) - [Growth Architecture Playbook 2026](https://maciejturek.com/resources/growth-architecture-playbook-2026.html) - [Growth Experimentation Playbook 2025](https://maciejturek.com/resources/growth-experimentation-playbook-2025.html) - [App Growth Strategy 2025](https://maciejturek.com/resources/app-growth-strategy-2025.html) --- ## Homepage FAQ (answer-ready) **What is a Strategy Call?** A 60-minute deep dive reviewing funnel, retention, and acquisition. I map bottlenecks and create a prioritised action plan. **How fast can I see results?** Most clients see lifts in 30–60 days. Quick wins often within 2–3 weeks for simple optimisation. **Do you implement campaigns?** Yes — hands-on in accounts, CRM tools, and data stacks. I execute what I recommend. **What industries?** SaaS, fintech, ecommerce, subscription models. Early-stage to €100M+ revenue companies. **Typical engagement model?** Scoped by problem: CRM/lifecycle implementation, AEO programs, or growth architecture and measurement. --- ## Contact - [Book a call](https://maciejturek.com/contact.html) - **WhatsApp / email:** on contact page - [Privacy policy](https://maciejturek.com/privacy-policy.html)