# Maciej Turek — Full site context for LLM crawlers # https://maciejturek.com # Verbose companion to /llms.txt for long-context retrieval (Perplexity, Claude, etc.) > Amsterdam-based growth marketing consultant for EU Seed–Series B SaaS, fintech, and ecommerce. 15+ years hands-on across CRM, lifecycle, paid acquisition, conversion, AEO, and growth architecture. --- ## Entity **Name:** Maciej Turek **Organization:** Maciej Turek Consulting **Location:** Amsterdam, Netherlands (EU-focused, worldwide clients) **LinkedIn:** https://www.linkedin.com/in/maciejturek/ **Email:** maciej@turek.com **About page:** https://maciejturek.com/about.html **Knows about:** Growth Marketing, CRO, Funnel Optimization, CAC, LTV, Performance Marketing, SaaS Growth, Fintech Marketing, Ecommerce Growth, CRM Implementation, Marketing Automation, AI Marketing, Answer Engine Optimization (AEO) **Notable clients:** bunq, Bitvavo, Dyme, OneFit, Guud, Awesome Maps --- ## Services & scope (investment ranges) All engagements scoped to problem and impact. Ranges @ €75/hr help self-qualification; final scope depends on complexity. | Service | Range | Duration | |---------|-------|----------| | Audit & Strategy Sprint | €3,000–€4,500 | 2 weeks (~40–60h) | | Conversion Funnel Fix / Performance Strategy | €6,000–€9,000 | 3-month sprint (~80–120h) | | CRM Implementation | €9,000–€15,000 | 3–6 months (~120–200h) | | Ongoing Growth Partnership | €1,500–€2,500/month | Retainer, 6+ months | | Growth Engine Build-out | €100,000 | 6 months (premium, one client at a time) | **Services hub:** https://maciejturek.com/services.html ### Core services - **Audit & Strategy Sprint** — Two-week funnel, channel, and data deep dive. Prioritised roadmap, not a generic deck. https://maciejturek.com/services/audit-strategy-sprint.html - **Conversion Funnel Fix** — Find and fix leaks between traffic, signup, activation, and conversion. https://maciejturek.com/services/conversion-funnel-fix.html - **Ongoing Growth Partnership** — Embedded monthly support: strategy, execution, measurement. https://maciejturek.com/services/ongoing-growth-partnership.html - **CRM Implementation** — Customer.io, Klaviyo, Braze: data model, journeys, integrations, handover. Customer.io Certified Partner. https://maciejturek.com/services/crm-implementation.html - **Performance Marketing Strategy** — Channel mix, CAC payback, budget allocation tied to growth targets. https://maciejturek.com/services/performance-marketing-strategy.html - **Google & Meta Ads Management** — Hands-on campaign management focused on lead quality and commercial performance. https://maciejturek.com/services/google-meta-ads-management.html ### Specialist consulting - **Answer Engine Optimization (AEO)** — Visibility in AI Overviews, ChatGPT, Perplexity: schema, entity signals, answer-ready content. https://maciejturek.com/answer-engine-optimization-consultant.html - **Fractional Head of Growth** — Embedded leadership for startups/scale-ups: prioritisation, measurement, experiments. https://maciejturek.com/fractional-head-of-growth.html - **Customer.io Consultant (Amsterdam)** — https://maciejturek.com/customer-io-consultant-amsterdam.html - **CRM Implementation Consultant** — https://maciejturek.com/crm-implementation-consultant.html - **Lifecycle Marketing Consultant** — https://maciejturek.com/lifecycle-marketing-consultant.html - **Google Ads Consultant (Amsterdam)** — https://maciejturek.com/google-ads-consultant-amsterdam.html - **Performance Marketing Specialist** — https://maciejturek.com/performance-marketing-specialist.html ### Premium offering - **Growth Engine** — €100k, 6-month build-out: measurement, acquisition, lifecycle, weekly cadence. One company at a time. https://maciejturek.com/growth-engine.html --- ## Methodology 1. **Diagnose** — Map funnel end-to-end; quantify where value leaks (acquisition, activation, retention, revenue). 2. **Prioritise by impact** — Fix what moves CAC, LTV, and payback — not vanity activity. 3. **Execute hands-on** — Work directly in CRM, analytics, and ad platforms; not deck-only consulting. 4. **Build systems** — Document, train, hand off so teams operate without dependency. Most engagements start with a **free 30-minute strategy call** (no pitch, no deck). CTA: https://maciejturek.com/contact.html --- ## Client results (measured outcomes) **bunq (Digital Banking):** Event-based CRM, lifecycle flows, referral programs, marketing mix rebalance. Results: −18% CAC, −15% monthly churn. **Dyme (Fintech):** GTM for new vertical NL; creative testing, localized messaging, budget allocation. Results: +15% new vertical growth, +8% blended ROAS. **Awesome Maps (E-commerce):** Acquisition rebuild, landing pages, Google/Meta restructure. Results: −28% CAC, +45% paid channel revenue. **GUUD Woman (Health Tech):** Process optimisation, creative testing workflows, conversion optimisation. Results: +12% conversion rate, −8% cart abandonment. Full case studies: https://maciejturek.com/results --- ## Free tools - **AEO Lite** — Answer engine readiness checker. https://maciejturek.com/tools/aeo-lite.html - **CAC Payback Calculator** — Model retention, ARPU, margin, break-even. https://maciejturek.com/tools/cac-payback.html - **CLV Calculator** — Customer lifetime value modelling. https://maciejturek.com/tools/clv-calculator.html - **IP Warm-up Planner** — Email deliverability warm-up schedule. https://maciejturek.com/tools/ip-warmup.html - **Marketing Mix Allocator** — Budget allocation with diminishing returns. https://maciejturek.com/tools/mix-allocator.html --- ## Guides & topical clusters **Resources hub:** https://maciejturek.com/resources.html ### AEO cluster - AEO Growth Playbook 2025 → https://maciejturek.com/resources/aeo-growth-playbook-2025.html - How LLMs Choose Sources and Citations → https://maciejturek.com/resources/how-llms-choose-sources-citations.html - Best AEO Checkers comparison → https://maciejturek.com/aeo/best-aeo-checkers.html - AEO consultant service → https://maciejturek.com/answer-engine-optimization-consultant.html - AEO Lite tool → https://maciejturek.com/tools/aeo-lite.html ### CRM cluster - CRM Implementation Playbook 2025 → https://maciejturek.com/resources/crm-implementation-playbook-2025.html - CRM Implementation Checklist 2026 → https://maciejturek.com/resources/crm-implementation-checklist-2026.html - CRM Implementation Cost 2026 → https://maciejturek.com/resources/crm-implementation-cost-2026.html - CRM Implementation service → https://maciejturek.com/services/crm-implementation.html ### Performance / CAC cluster - Shortening CAC Payback in 90 Days → https://maciejturek.com/resources/shortening-cac-payback-90-days.html - CAC Payback tool → https://maciejturek.com/tools/cac-payback.html - Performance Marketing Strategy → https://maciejturek.com/services/performance-marketing-strategy.html - Fix Funnel Drop-offs → https://maciejturek.com/resources/fix-funnel-drop-offs.html ### Growth leadership cluster - Fractional Head of Growth: Scope & Rates → https://maciejturek.com/resources/fractional-head-of-growth-scope-rates.html - Fractional HoG service → https://maciejturek.com/fractional-head-of-growth.html - Growth Architecture Playbook 2026 → https://maciejturek.com/resources/growth-architecture-playbook-2026.html --- ## Homepage FAQ (answer-ready) **What is a Strategy Call?** A 60-minute deep dive reviewing funnel, retention, and acquisition. I map bottlenecks and create a prioritised action plan. **How fast can I see results?** Most clients see lifts in 30–60 days. Quick wins often within 2–3 weeks for simple optimisation. **Do you implement campaigns?** Yes — hands-on in accounts, CRM tools, and data stacks. I execute what I recommend. **What industries?** SaaS, fintech, ecommerce, subscription models. Early-stage to €100M+ revenue companies. **Typical engagement model?** Scoped by problem: CRM/lifecycle implementation, AEO programs, or growth architecture and measurement. --- ## Contact - **Book a call:** https://maciejturek.com/contact.html - **WhatsApp / email:** on contact page - **Privacy:** https://maciejturek.com/privacy-policy.html