https://maciejturek.com Growth, CRM, AEO, and performance marketing resources from Maciej Turek — independent consultant based in Amsterdam. en https://maciejturek.com/resources/build-a-rag-chatbot-for-your-website.html Step-by-step guide to building a retrieval-augmented generation chatbot that answers questions from your own content. Mon, 03 Aug 2026 00:00:00 +0000 https://maciejturek.com/resources/build-a-rag-chatbot-for-your-website.html https://maciejturek.com/resources/email-tracking-pixel-consent-rules.html Overview of ePrivacy, GDPR, PECR, CCPA, and CASL requirements for email open tracking pixels across EU, UK, US, and Canada. Sat, 25 Jul 2026 00:00:00 +0000 https://maciejturek.com/resources/email-tracking-pixel-consent-rules.html https://maciejturek.com/resources/how-llms-choose-sources-citations.html Why language models select certain pages as citations, how retrieval and knowledge interact, and what you can do to improve your content's visibility. Tue, 14 Jul 2026 00:00:00 +0000 https://maciejturek.com/resources/how-llms-choose-sources-citations.html https://maciejturek.com/resources/google-ads-audit-checklist-2026.html Use this Google Ads audit checklist to find wasted spend, tracking issues, search-term problems, and structural leaks fast. Wed, 22 Apr 2026 00:00:00 +0000 https://maciejturek.com/resources/google-ads-audit-checklist-2026.html https://maciejturek.com/resources/fix-funnel-drop-offs.html Learn how to fix funnel drop-offs by finding friction between steps, cleaning up measurement, and prioritizing the highest-impact leaks first. Wed, 22 Apr 2026 00:00:00 +0000 https://maciejturek.com/resources/fix-funnel-drop-offs.html https://maciejturek.com/resources/shortening-cac-payback-90-days.html Learn how to shorten CAC payback using a practical framework across acquisition, conversion, activation, retention, and budget control. Wed, 22 Apr 2026 00:00:00 +0000 https://maciejturek.com/resources/shortening-cac-payback-90-days.html https://maciejturek.com/aeo/best-aeo-checkers.html Three AEO checking tools compared on scoring, entity analysis, schema validation and citation tracking. The free option scores a page in about 30 seconds. Mon, 29 Dec 2025 00:00:00 +0000 https://maciejturek.com/aeo/best-aeo-checkers.html https://maciejturek.com/resources/chatgpt-ads-2026.html ChatGPT ads in U.S. testing: who sees sponsored results, how placements work, policy limits, and what to fix before you spend in ChatGPT. Mon, 08 Dec 2025 00:00:00 +0000 https://maciejturek.com/resources/chatgpt-ads-2026.html https://maciejturek.com/resources/crm-implementation-checklist-2026.html CRM implementation checklist for 2026: data model, events, integrations, consent, journeys, and QA | so Customer.io, Klaviyo, or HubSpot does not become debt. Mon, 08 Dec 2025 00:00:00 +0000 https://maciejturek.com/resources/crm-implementation-checklist-2026.html https://maciejturek.com/resources/aeo-growth-playbook-2025.html Answer engine optimisation strategy, entity design, schema implementation, and measurement for AI Overviews and conversational search. Sun, 07 Dec 2025 00:00:00 +0000 https://maciejturek.com/resources/aeo-growth-playbook-2025.html https://maciejturek.com/resources/app-growth-strategy-2025.html Mobile app growth strategy covering user acquisition, activation, retention, and monetisation for SaaS and fintech teams. Sun, 07 Dec 2025 00:00:00 +0000 https://maciejturek.com/resources/app-growth-strategy-2025.html https://maciejturek.com/resources/campaign-planning-playbook-2025.html Campaign planning playbook: MMM, SKAN, incrementality, 70/20/10 splits, quarterly reforecasts, and CAC–LTV guardrails for smarter budget allocation. Sun, 07 Dec 2025 00:00:00 +0000 https://maciejturek.com/resources/campaign-planning-playbook-2025.html https://maciejturek.com/resources/crm-implementation-playbook.html End-to-end CRM implementation guide covering data model, lifecycle journeys, integrations, and rollout across European SaaS and fintech teams. Sun, 07 Dec 2025 00:00:00 +0000 https://maciejturek.com/resources/crm-implementation-playbook.html https://maciejturek.com/resources/growth-architecture-playbook-2026.html Learn how to connect data, process, automation, and experimentation into a growth system that scales cleanly and supports better execution. Sun, 07 Dec 2025 00:00:00 +0000 https://maciejturek.com/resources/growth-architecture-playbook-2026.html https://maciejturek.com/resources/growth-experimentation-playbook-2025.html Growth experimentation playbook: revenue-linked tests, hypothesis backlog, AARRR metrics, statistical guardrails, and automation for compounding learnings. Sun, 07 Dec 2025 00:00:00 +0000 https://maciejturek.com/resources/growth-experimentation-playbook-2025.html