€100k — application-only — 1 company at a time
Turn marketing spend into predictable revenue - without burning runway.
For 6 months I run growth end-to-end: I fix measurement, build acquisition + lifecycle loops, and install a weekly growth cadence that keeps improving results after I'm gone. When needed, I bring in my own trusted specialists (analytics, CRM, paid, creative) so the key pieces get built properly - fast.
- Know what drives revenue (not just clicks) with decision-grade reporting
- Get acquisition, onboarding, and retention working as one system
- Leave with dashboards, playbooks, and a hiring plan so the engine keeps running
Selective by design - if it's not a fit, I'll tell you fast.
What You Get That Most Teams Don't
Clarity you can bet runway on
One set of definitions for CAC, payback, retention, contribution - used weekly and in board updates.
A growth system, not a channel
Acquisition and lifecycle working together - so each euro buys more than one click.
Compounding execution
A weekly cadence where decisions are logged and learning accumulates.
A handover that survives
Dashboards, playbooks, templates, and a hiring plan so the engine keeps running.
Fit
This is for founders who want a system that compounds - not more activity.
For you if
- Seed-early Series A with real signal (revenue, usage, repeat demand)
- You're willing to change measurement, messaging, and operating routines
- You can commit to a weekly cadence and real implementation
- €100k over 6 months is realistic if there's a fit
Not for you if
- Pre-PMF with no signal and no appetite for structured learning
- Performance-only "just run ads" work
- Anyone asking for guarantees
If you want certainty, this won't be comfortable. If you want clarity, it will.
How the build-out runs
Days 1-30
Make growth measurable and prioritised
- Define the growth model and the few metrics that actually drive revenue
- Fix measurement to be decision-grade under GDPR reality
- Agree the 90-day plan so the team executes without thrash
Days 31-90
Turn the model into a running engine
- Launch 1-2 core motions that fit your model and constraints
- Connect acquisition + onboarding + retention so conversion improves end-to-end
- Install a weekly cadence that forces decisions and removes noise
Days 91-180
Make it predictable and transferable
- Scale what works, kill what doesn't - based on unit economics and cohorts
- Package playbooks, dashboards, and templates for the team
- Leave a hiring plan so the next growth owner can run it
Works across business models
Sales-led (B2B)
What we optimise for: pipeline velocity and deal quality
Typical motions: inbound funnels, lead scoring, sales-marketing alignment
Product-led (apps, dev tools)
What we optimise for: activation, habit loops, and expansion revenue
Typical motions: onboarding experiments, lifecycle triggers, referral loops
E-commerce (repeat + payback)
What we optimise for: first-order payback and repeat purchase rate
Typical motions: CAC/LTV modelling, CRM sequences, creative testing
Marketplace (liquidity + repeat)
What we optimise for: supply-demand balance and transaction frequency
Typical motions: dual-sided activation, matching quality, retention loops
Why this instead of hiring or an agency
Full-time senior hire
Speed to clarity
3-6 months to recruit, onboard, and learn
Risk / commitment
12-18 month bet; expensive to reverse
Ownership / hand-over
Built-in, but dependent on one person
What you have after 6 months
One employee still ramping
Agency
Speed to clarity
Fast start, slow learning - they optimise channels, not your model
Risk / commitment
Low commitment, low ownership
Ownership / hand-over
Knowledge stays at the agency
What you have after 6 months
Reports and dependency
This build-out
Speed to clarity
Decision-grade measurement in 30 days
Risk / commitment
6-month fixed scope; 90-day phase gate
Ownership / hand-over
Everything transfers - playbooks, dashboards, hiring plan
What you have after 6 months
A running growth engine your team owns
The most expensive option is the wrong senior hire made too early.
How we de-risk €100k
Optional Diagnostic Sprint - credited if we proceed
A short, paid sprint to validate fit and identify the highest-leverage starting points before committing to the full build-out.
90-day phase gate - explicit review point
At 90 days we review progress against the agreed plan. Both sides have a structured checkpoint to decide how the second half runs.
No outcome promises - you get shipped systems, documentation, and cadence
I guarantee deliverables and execution quality, not revenue targets. You get working systems, not slide decks.
Straight answers
Do you only work with B2B SaaS?
No. I work across B2B, B2C, marketplace, e-commerce, fintech, apps, and dev tools. The growth model adapts to your business model - not the other way around.
What if we're not fully at PMF yet?
If there's no real signal - revenue, usage, or repeat demand - this isn't the right engagement. The build-out assumes you have something worth scaling. If you're unsure, the Diagnostic Sprint can help clarify that.
How much time does this take from our team?
A weekly cadence meeting (45-60 min) plus async collaboration. I protect your team's time by owning execution and bringing in specialists where needed rather than loading your existing people.
Why not just hire a full-time Head of Growth?
You might need one eventually - and the build-out helps you hire the right one. But hiring before you have a working system means the new person spends 6 months building what this engagement delivers on day one.
Can you guarantee results?
No. Anyone who guarantees revenue outcomes before seeing your data is selling you something else. What I guarantee: shipped systems, decision-grade measurement, documented playbooks, and a weekly cadence that compounds. The results come from running the system.
Book intro call
15-20 minutes. We check fit, constraints, and whether a Diagnostic Sprint makes sense.
Book a call
A short conversation to see if there's a fit. No pitch deck, no pressure.
Prefer email? Send a short brief.
Share a few details and I'll reply personally with next steps.