01
Channel & funnel diagnosis
Where spend and conversion break in practice.
01Entry offer
Audit & Strategy Sprint for clear priorities.
A two-week performance marketing audit that turns noisy channels into a ranked 90-day experiment roadmap. Do this before you hire, rebuild CRM or scale ads.
For founders who need a clear backlog before another hire, CRM rebuild or ads scale-up.
Book the sprint →Two weeks. A ranked roadmap. Then decide what to implement.See the 6-month build-out
15+ years across performance, CRM,analytics, and growth leadership
bunqBitvavoDymeGuudMaczfit
2 weeks
Kickoff to readout, including a prioritized 90-day experiment roadmap.
10–15
Experiments ranked by impact and effort, each with an owner and success metric.
2–3 hrs
Typical founder and team time across interviews and the final readout.
02What it is
What is a performance marketing audit?
A structured review of acquisition, conversion, lifecycle and measurement to find where growth stalls. In two weeks you get diagnosis plus a 90-day roadmap with roughly 10–15 experiments, each with an owner. Most teams need about 2–3 hours of involvement across interviews and the readout.
03What’s inside
Seven areas, one prioritized backlog.
Acquisition, funnel, CRM, analytics, creative, offer and cadence are scored for impact versus effort so the first month of work is obvious. The output is an experiment list your team can start the week after the readout.
02
Measurement gaps
What you can trust in GA4 and CRM.
03
90-day roadmap
Ranked experiments with owners and success metrics.
04
Readout workshop
Decisions in the room instead of a leave-behind PDF.
04How to run the sprint
How to run the Audit & Strategy Sprint.
Week 1 pulls data and interviews; week 2 synthesizes the roadmap and runs the readout. You leave with a sequenced backlog rather than an open retainer proposal.
- Step 01KickoffDay 1–2
Access and goals
Align on commercial targets and pull ad, CRM and analytics access.
- +Goals
- +Access
- +Stakeholder map
- Step 02DiagnoseDays 3–7
Audit the seven areas
Review acquisition, funnel, lifecycle, measurement, creative, offer and cadence.
- +Data review
- +Interviews
- +Issue list
- Step 03PrioritizeDays 8–11
Build the 90-day plan
Rank 10–15 experiments by impact and effort with clear success metrics.
- +Backlog
- +Owners
- +Metrics
- Step 04ReadoutDays 12–14
Decide next work
Workshop the plan and choose whether to implement in-house, via CRM/paid projects, or Growth Engine.
- +Workshop
- +Decisions
- +Next engagement
05Proof
Built from operating work rather than theory.
The sprint method comes from work with teams like Resumedia, bunq and Bitvavo, diagnosing regulated and multi-market growth systems before scaling spend. Related depth lives in the Growth Architecture Playbook, Experimentation Playbook, Google Ads audit checklist and Mix Allocator.
06Compare
Why a finite sprint.
Brainstorms lack owners. Retainers lack a stop date. The sprint forces prioritization in fourteen days with a clear readout.
| Internal brainstorm | Audit & Strategy Sprint | Open-ended retainer | |
|---|---|---|---|
| Documented 90-day roadmap10–15 experiments ranked by impact and effort. | ✕ | ✓ | ~ |
| Cross-channel diagnosis in 2 weeksAcquisition, funnel, CRM, and measurement in one pass. | ✕ | ✓ | ~ |
| Clear stop dateFinite sprint with a clear stop date. | ✓ | ✓ | ✕ |
| Founder time requiredAbout 2–3 hours from your team across the sprint. | ~ | ✓ | ✕ |
07FAQ
Questions founders ask.
/01How long is the sprint?+
Two weeks from kickoff to readout, including a prioritized 90-day roadmap.
/02What do you audit?+
Typically seven areas: acquisition, conversion funnel, CRM/lifecycle, analytics, creative, offer, and operating cadence.
/03How much time do we need?+
About 2–3 hours of team time across interviews and the final readout.
/04What do we get at the end?+
A written diagnosis, prioritized experiment backlog (usually 10–15 items), and a 90-day roadmap your team can run.
/05Is this the same as the Growth Engine?+
No. The sprint diagnoses and prioritizes. The Growth Engine Build-Out installs the system over six months.
/06Can this lead into implementation?+
Yes. CRM, paid, funnel or AEO work can follow when the roadmap is clear.