Maciej Turek.Apply
About

The plan and the work.

Independent growth consultant based in Amsterdam, specialising in Customer.io and CRM implementation, lifecycle marketing, AEO/AI search, and Google Ads for EU-focused Seed–Series B SaaS, fintech, and ecommerce teams who have outgrown guesswork.

Maciej Turek - Growth Marketing Consultant

Maciej Turek

I combine 15+ years of hands-on growth experience with senior strategic thinking. Unlike pure strategists, I execute directly in your tools: Customer.io, GA4, ad platforms, analytics stacks. Unlike pure tacticians, I align every test with board-level metrics like CAC payback and LTV.

LinkedIn → · Contact →

Background

I've led growth at bunq, Bitvavo, Dyme and OneFit, scaling acquisition, building CRM and lifecycle functions from scratch, and launching new markets across the Netherlands and Europe. Today I work as an independent consultant with a small number of clients at a time, typically on CRM implementation, lifecycle strategy, performance marketing, AEO or fractional growth leadership. That includes the paid-search sequencing argument I made in TechRound’s Quite Contrary series: ads test demand once offer, tracking and landing page are in place; they do not replace those basics.

Methodology

  • Diagnose first. Map the funnel end-to-end (acquisition, activation, retention, revenue) and quantify where value leaks.
  • Fix what moves the needle. Prioritise by commercial impact over activity volume. Run experiments with clear success criteria.
  • Build systems instead of heroics. Document, train, and hand off so your team can operate without me.

Credentials & focus areas

  • 15+ years in SaaS, fintech, and ecommerce
  • Customer.io Certified Partner
  • Proven lifts: -18% CAC at bunq, +45% paid revenue at Awesome Maps, international expansion at OneFit
  • Core work: CRM & lifecycle, AEO & AI visibility, growth architecture & measurement, conversion experimentation

See client results, browse the Services menu for CRM, AEO, ads and Growth Engine, or read the resource library.

Let's talk

Most engagements start with a free 30-minute strategy call. No pitch, no deck.

Book a Free 30-min Strategy Call →

How to evaluate working together

Use this sequence when you are deciding where to start. It keeps the offer map small: seven commercial pages, each with a clear job.

  1. Read the proof. Start with results and the labeled case metrics on CRM and ads pages.
  2. Match the offer. Use the Services menu to pick sprint, specialty, fractional, or Growth Engine.
  3. Check AI visibility work. If answer engines matter, read the AEO consultant page and run AEO-Lite.
  4. Apply with context. Contact with bottleneck, tools and commercial targets rather than a generic pitch request.

Questions people ask.

Short answers about how these pages fit together and how to choose an engagement. Written by · Updated .

Where is Maciej based?

Amsterdam, Netherlands, working primarily with EU-focused Seed–Series B teams and remote collaborators.

What does AmpliGrowth Consulting cover?

CRM/lifecycle, paid acquisition, conversion, AEO, fractional growth leadership, and the Growth Engine Build-Out.

How should I start?

Apply via Contact with your bottleneck; most unclear situations start with the Audit & Strategy Sprint.

Offer map.

Seven commercial pages remain after consolidation in 2026.

Clear priorities in 2 weeksAudit & Strategy Sprint → CRM / Customer.ioCRM & Lifecycle → Google & Meta ROASGoogle & Meta Ads → AI answer citationsAEO & AI Visibility → Embedded growth leadFractional Head of Growth → Full system in 6 monthsGrowth Engine → Funnel conversion liftConversion Funnel Fix →
Book a Free 30-min Strategy Call