Google & Meta Ads Management

Free Google Ads Review: What You Get

Before committing to ongoing management, get a free Google Ads account review to identify immediate optimization opportunities. I'll analyze your current campaigns, keyword strategy, bidding setup, ad quality, and conversion tracking to pinpoint where you're leaking budget or missing scale potential. This 30-minute deep-dive covers account structure, budget allocation efficiency, creative performance, and strategic gaps-giving you actionable recommendations even if you don't proceed with full management.

The free review includes: account structure audit (evaluating campaign organization, ad group logic, and keyword relevance), performance analysis (identifying underperforming campaigns, wasted spend, and scaling opportunities), conversion tracking assessment (checking attribution setup, tracking accuracy, and goal configuration), budget optimization insights (recommending reallocation across campaigns based on ROAS), and strategic recommendations (flagging missing elements like Smart Bidding, RSA testing, or audience targeting). You'll receive a brief written summary via email within 48 hours.

To request your free Google Ads review, simply book a call and mention you'd like the review. I'll ask you to grant read-only access to your Google Ads account temporarily (typically 1-2 days). No obligations, no upsell pressure-just honest feedback on what's working and what's not.

Google certified on GA4 and Google Ads

To keep performance decisions aligned with how Google measures things, I maintain active GA4 and Google Ads certifications.

See certification details in this section.

The Problem

Paid media often fails because it's managed in silos. Campaigns are duplicated, budgets are scattered, and attribution models are incomplete. Teams waste resources running ads that don't align with customer retention or lifetime value. As spend grows, inefficiencies scale with it. Without a structured approach, ad accounts become messy and difficult to optimize.

The Solution

I manage campaigns with a data-first, funnel-based approach. This means aligning campaigns to every stage of the customer journey - from awareness to conversion to retention. I build creative testing pipelines so ads never stagnate, and I connect spend allocation directly to CAC/LTV models. Instead of chasing vanity metrics, the focus is profitability and scalability.

How scaling works: When entering new markets, I use wave-based rollouts that test creative messaging and audience targeting before committing full budget. In mature markets, the focus shifts to optimization, improving AOV through upsell campaigns, refining retargeting sequences, and cutting waste from underperforming segments. Every market gets localized creative and messaging, but the underlying framework stays consistent: profitability guardrails that prevent overspending.

My Approach

Proof of Approach

At Resumedia, I led the shift from manual campaign management to automated, AI-driven workflows. At Bitvavo, I handled multimarket budgets in one of the most competitive verticals, ensuring consistency across acquisition channels. At bunq, I aligned campaign execution with retention and lifecycle metrics, integrating ads into the broader growth strategy.

Who It's For

This service is for companies spending €50K-€5M per month on ads who want efficiency and profitability at scale. If you're expanding internationally, managing multiple languages, or struggling to connect ad spend with retention, this approach is designed for you.

FAQs