Google & Meta Ads Management
Running ads is easy. Scaling them profitably across multiple markets is a different challenge. My Google & Meta Ads Management service helps companies turn budgets into measurable growth, with frameworks that prioritize ROI, creative testing, and market scalability.
Free Google Ads Review: What You Get
Before committing to ongoing management, get a free Google Ads account review to identify immediate optimization opportunities. I'll analyze your current campaigns, keyword strategy, bidding setup, ad quality, and conversion tracking to pinpoint where you're leaking budget or missing scale potential. This 30-minute deep-dive covers account structure, budget allocation efficiency, creative performance, and strategic gaps-giving you actionable recommendations even if you don't proceed with full management.
The free review includes: account structure audit (evaluating campaign organization, ad group logic, and keyword relevance), performance analysis (identifying underperforming campaigns, wasted spend, and scaling opportunities), conversion tracking assessment (checking attribution setup, tracking accuracy, and goal configuration), budget optimization insights (recommending reallocation across campaigns based on ROAS), and strategic recommendations (flagging missing elements like Smart Bidding, RSA testing, or audience targeting). You'll receive a brief written summary via email within 48 hours.
To request your free Google Ads review, simply book a call and mention you'd like the review. I'll ask you to grant read-only access to your Google Ads account temporarily (typically 1-2 days). No obligations, no upsell pressure-just honest feedback on what's working and what's not.
Google certified on GA4 and Google Ads
To keep performance decisions aligned with how Google measures things, I maintain active GA4 and Google Ads certifications.
The Problem
Paid media often fails because it's managed in silos. Campaigns are duplicated, budgets are scattered, and attribution models are incomplete. Teams waste resources running ads that don't align with customer retention or lifetime value. As spend grows, inefficiencies scale with it. Without a structured approach, ad accounts become messy and difficult to optimize.
The Solution
I manage campaigns with a data-first, funnel-based approach. This means aligning campaigns to every stage of the customer journey - from awareness to conversion to retention. I build creative testing pipelines so ads never stagnate, and I connect spend allocation directly to CAC/LTV models. Instead of chasing vanity metrics, the focus is profitability and scalability.
How scaling works: When entering new markets, I use wave-based rollouts that test creative messaging and audience targeting before committing full budget. In mature markets, the focus shifts to optimization—improving AOV through upsell campaigns, refining retargeting sequences, and cutting waste from underperforming segments. Every market gets localized creative and messaging, but the underlying framework stays consistent: profitability guardrails that prevent overspending.
My Approach
Step 1: Audit - Analyze existing campaigns, attribution setup, and tracking.
Step 2: Rebuild - Implement funnel-based structures with clean account setup.
Step 3: Test - Run creative and messaging experiments across markets.
Step 4: Scale - Roll out winning strategies across multiple markets and languages, while maintaining ROI discipline. Each market gets localized creative and messaging, but the profitability framework stays consistent.
Proof of Approach
At Resumedia, I led the shift from manual campaign management to automated, AI-driven workflows. At Bitvavo, I handled multimarket budgets in one of the most competitive verticals, ensuring consistency across acquisition channels. At bunq, I aligned campaign execution with retention and lifecycle metrics, integrating ads into the broader growth strategy.
Who It's For
This service is for companies spending €50K-€5M per month on ads who want efficiency and profitability at scale. If you're expanding internationally, managing multiple languages, or struggling to connect ad spend with retention, this approach is designed for you.
FAQs
Do you manage creative production as well?
Yes. I work with internal teams or external partners to produce creatives, and I set up testing frameworks to ensure fresh content.
Do you support other channels like TikTok or affiliates?
Yes. While Google and Meta are core, I manage full multi-channel portfolios, including TikTok, Microsoft Ads, and affiliate programs.
How quickly can ROI improve?
Smaller wins often appear within 1-2 months as waste is cut. Larger improvements in CAC/LTV alignment usually take 3-4 months of testing and scaling.
Do you implement AI-based testing workflows?
Yes. I build automated pipelines that generate, test, and iterate ads across multiple markets simultaneously.
What's your minimum monthly ad spend requirement?
I typically work with companies spending €10K+ monthly on paid media. For smaller budgets, I recommend starting with an audit to identify the highest-impact optimizations first.
How do you handle account structure and organization?
I optimize account structure for performance and scalability, organizing campaigns by audience, product, and market. This ensures efficient management and better performance tracking.
Do you work with existing agencies or replace them?
I can work alongside existing agencies or take over management completely. I'm flexible about integration approaches and can help coordinate between different partners.
How do you handle international campaigns?
I manage campaigns across multiple markets with proper localization, currency handling, and market-specific optimization. I use wave-based rollouts to reduce risk while scaling—testing creative and audience targeting before committing full budget in each new market.
What reporting and communication do you provide?
I provide weekly performance reports, monthly strategy reviews, and real-time alerts for significant changes. Reporting matches your needs and includes actionable insights.
How do you stay updated with platform changes?
I actively follow platform updates, test new features, and participate in beta programs. Your campaigns use the latest tools and best practices.
Let's Talk Growth
Book a quick intro call or send me a short brief. I'll review your funnel and reply with next steps – no fluff, no hard sell.
Book a 30-minute Free Strategy Call
Use this short call to pressure-test your current funnel, ask questions, and see if it makes sense to work together.
Prefer email? Send a short brief.
Share a few details about your product, traffic, and where you think the funnel is leaking. I'll reply personally.