Ongoing Growth Partnership
Growth isn't a campaign. It's a continuous cycle of testing, learning, and scaling. My Ongoing Growth Partnership gives you a fractional Head of Growth who works alongside your team, providing strategy and execution across acquisition, retention, and analytics.
Why It Matters
Ad-hoc projects can deliver results in the short term, but without consistency, progress plateaus. Growth requires regular experimentation, feedback loops, and alignment between acquisition and retention. An ongoing partnership ensures that you're not reacting to problems - you're proactively building systems for sustainable growth.
What's Included
The partnership adapts to your needs, but typically covers:
- Paid media management across Google, Meta, TikTok, and affiliates
- CRM and lifecycle marketing setup and optimization
- Market research, personas, and segmentation
- Data dashboards and predictive modeling for CAC/LTV
This isn't a one-size-fits-all package. The scope flexes each quarter, depending on where the biggest opportunities lie.
How It Works
Step 1: Monthly Sprints - A structured cycle of planning, execution, and review.
Step 2: Bi-Weekly or Monthly Syncs - Keep stakeholders aligned and decisions moving quickly.
Step 3: Quarterly Strategy Reviews - Adjust roadmaps based on performance and market changes.
Step 4: Reporting & Dashboards - Clear visibility into acquisition, retention, and ROI.
Proof of Approach
At bunq, I helped unify acquisition, retention, and product discovery under one growth function. At Resumedia, I worked with cross-functional teams across performance, CRM, and analytics to create consistent growth operations. At OneFit, I built the growth setup from scratch, integrating marketing, data, and product workflows.
Who It's For
Founders, CMOs, and scale-ups who need senior growth leadership but don't want to commit to a full-time hire. This model suits companies preparing for funding rounds, international expansion, or retention-focused growth.
FAQs
How is this different from project-based work?
Projects are finite and reactive. Partnerships are proactive and continuous, ensuring growth never loses momentum.
Can the scope shift month to month?
Yes. We adjust the focus each quarter, aligning with your company's priorities and performance.
Do you join internal team calls and processes?
Yes. I integrate into your existing workflows so you get senior growth input without extra overhead.
Is this suitable for early-stage startups?
Yes, if you have growth budgets in place and want to accelerate results with structured leadership.
What's the minimum commitment for a partnership?
I typically work with partnerships of 6+ months to ensure we can build momentum and see meaningful results. This allows for proper strategy development and execution.
How do you handle reporting and communication?
I provide weekly updates, monthly strategy reviews, and quarterly planning sessions. Communication matches your preferences and team structure.
Can you work with our existing agencies or consultants?
Yes, I can complement your existing team or help coordinate between different agencies to ensure alignment and avoid conflicts.
What if our priorities change during the partnership?
That's expected and welcome. We regularly review and adjust priorities based on company needs, market changes, and performance data.
Do you provide training for our internal team?
Yes, I can train your team on growth methodologies, tools, and best practices to build internal capabilities alongside our work together.
How do you measure success in a partnership?
Success is measured by sustainable growth metrics, improved efficiency, better team capabilities, and ultimately, profitable revenue growth that continues beyond our partnership.
Let's Talk Growth
Book a quick intro call or send me a short brief. I'll review your funnel and reply with next steps – no fluff, no hard sell.
Book a 30-minute Free Strategy Call
Use this short call to pressure-test your current funnel, ask questions, and see if it makes sense to work together.
Prefer email? Send a short brief.
Share a few details about your product, traffic, and where you think the funnel is leaking. I'll reply personally.