Outcomes, not
slide decks.
Real commercial results from engagements across CRM, paid acquisition, lifecycle, and growth architecture. Measured against business goals, not vanity metrics.
bunq
Implemented CRM strategy with event-based lifecycle flows and referral programs. Rebalanced marketing mix toward higher-ROAS channels and deployed automated reactivation campaigns.
Dyme
Developed go-to-market strategy for a new vertical in the Netherlands. Built creative testing frameworks, localized messaging, and predictive budget allocation across Google and Meta.
Awesome Maps
Rebuilt acquisition strategy with optimised landing pages and conversion-focused creative testing. Restructured Google and Meta campaigns with improved audience targeting and data-driven attribution.
GUUD Woman
Advised on marketing processes and optimisation setup for better campaign management. Implemented structured workflows for creative testing, budget allocation, and conversion optimisation across channels.
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