Outcomes, not
slide decks.
Real commercial results from engagements across CRM, paid acquisition, lifecycle, and growth architecture. Measured against business goals, not vanity metrics.
Client Case Studies
Measured outcomes from CRM, paid acquisition, lifecycle, and growth architecture engagements across fintech, SaaS, and ecommerce.
bunq
Scaled up performance marketing processes and implemented prediction models to lower CAC and raise CLV. Rebuilt the CRM setup, driving a measurable improvement in retention.
Dyme
Developed go-to-market strategy for a new vertical in the Netherlands. Built creative testing frameworks, localized messaging, and predictive budget allocation across Google and Meta.
Awesome Maps
Rebuilt acquisition strategy with optimised landing pages and conversion-focused creative testing. Restructured Google and Meta campaigns with improved audience targeting and data-driven attribution.
GUUD Woman
Advised on marketing processes and optimisation setup for better campaign management. Implemented structured workflows for creative testing, budget allocation, and conversion optimisation across channels.
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