Maciej Turek.Apply
01AEO & AI search

Answer Engine Optimization consultant.

Make your expertise citable in ChatGPT, Google AI Overviews, Gemini and Perplexity. The work covers evidence-led content, entity clarity and measurement that separates citations from hire recommendations.

For SaaS and consulting brands that already publish, but rarely appear when buyers ask AI who to hire or what to trust.

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Talk AEO →Bring a URL and a buyer prompt. We’ll separate citation from hire work.Run AEO-Lite free
15+ years across performance, CRM,analytics, and growth leadership
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15,039

Site Generative AI impressions in GSC (18 May–12 Aug 2026). Page-level figures are directional; totals go stale.

4,821

Page-level Gen-AI impressions on /aeo/best-aeo-checkers.html in the same export window.

3,730

Page-level Gen-AI impressions on /tools/aeo-lite.html. That is diagnostic demand rather than a hire guarantee.

02The problem

Buyers ask AI first. Thin pages do not get cited.

If your pages lack clear entities, evidence and extractable answers, answer engines skip you for sharper sources. Across the 18 May–12 Aug 2026 GSC Generative AI export, this site earned 15,039 impressions, almost all on tools and playbooks rather than thin doorways. Classic SEO rankings help, but they are a different game from being retrieved as a trustworthy source.

03The solution

What AEO work actually changes.

We tighten entity graphs, add evidence-backed answer blocks, align schema with visible content and measure Generative AI visibility separately from named recommendations. Tools like AEO-Lite diagnose on-page gaps in minutes; programs then fix the pages and the corroboration around them over 4–8 weeks.

  • +Answer-ready sections with concrete numbers and dates
  • +FAQ/HowTo only where the page truly has Q&A or steps
  • +Internal links that transfer authority from winning resources
  • +Honest reporting: citations ≠ hire recommendations
04How to improve AEO

How to improve answer-engine visibility in five steps.

Programs usually run over 4–8 weeks: diagnose with AEO-Lite and GSC Generative AI exports, prioritize high-signal URLs, rewrite for extractability, ship matching schema, then re-measure. The goal is citable expertise that answer engines can quote.

  1. Step 01DiagnoseWeek 1

    Score pages and map visibility

    Run AEO-Lite, review GSC Generative AI and classic search, list winning vs thin URLs.

    • +AEO-Lite scores
    • +GSC export review
    • +Priority URL list
  2. Step 02Entity mapWeek 1–2

    Clarify who and what you are

    Align Person/Organization, service pages, and resource hubs so machines can resolve the entity.

    • +Entity graph
    • +Canonical claims
    • +Internal link plan
  3. Step 03RewriteWeeks 2–5

    Ship answer-ready pages

    Add evidence-backed leads, tables where comparison helps, and real FAQ/HowTo blocks.

    • +Answer blocks
    • +Comparison tables
    • +Visible FAQ
  4. Step 04SchemaAlongside content

    Match JSON-LD to the page

    Only types that reflect visible content. No checker farming.

    • +FAQPage/HowTo when true
    • +Breadcrumbs
    • +Organization
  5. Step 05MeasureOngoing

    Separate citation from recommendation

    Track Gen-AI impressions and spot-check engines for mention vs hire language.

    • +GSC Gen-AI
    • +Manual engine checks
    • +Content backlog
05Proof

First-party Generative AI evidence.

From a GSC Generative AI export covering 18 May–12 Aug 2026: 15,039 aggregate site impressions. High page-level examples include best-aeo-checkers at 4,821 and AEO-Lite at 3,730. These figures measure visibility. They are not named hire recommendations. Limitation: page-level and aggregate figures can differ; totals go stale and should be dated when republished.

Best AEO checkers · AEO-Lite · How LLMs choose sources · AEO Growth Playbook

06Compare

AEO vs SEO-only vs AI content farms.

SEO agencies optimize rankings. Content farms chase volume. This work makes evidence-led pages answer engines can cite, without fake schema or keyword doorways.

SEO-only agencyThis AEO workGeneric AI content farm
Answer-engine citation readinessEntities, evidence and extractable answers over keyword density.~✓✕
First-party Generative AI visibility dataGSC Generative AI figures labeled with date range and limits.✕✓✕
Diagnostic tooling (AEO-Lite)On-page scoring with fix list your team can run.✕✓✕
Schema that matches visible contentNo fake FAQ/HowTo for checker points only.~✓✕
Citation ≠ named hire recommendationClear about what impressions mean and what they do not.~✓✕
07FAQ

Questions founders ask.

/01What is Answer Engine Optimization?+
AEO is the practice of making your content clear, evidence-backed, and entity-anchored so AI answers (ChatGPT, AI Overviews, Gemini, Perplexity) can cite and retrieve it accurately.
/02Is AEO just SEO with a new name?+
Overlap exists, but AEO prioritizes extractable answers, entity clarity, and corroboration. Ranking blue links alone does not guarantee citation in generative answers.
/03Do Generative AI impressions mean people will hire me?+
No. Impressions and informational citations are not the same as named hire recommendations. This page says so explicitly when citing GSC figures.
/04What is AEO-Lite?+
A free on-page diagnostic that scores answer readiness, schema, entities, FAQ/HowTo surfaceability, tech basics and trust, then returns prioritized fixes.
/05How do engagements start?+
Usually with an Audit & Strategy Sprint or a focused AEO program after reviewing your current Generative AI and classic search visibility.
/06Will you invent schema for scores?+
No. Schema must match visible content. Checker points alone are never a reason to ship FAQPage or HowTo.

Improve your AI search visibility.

Bring a URL and a buyer prompt. We’ll separate citation opportunities from hire-recommendation work on the call.

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Apply →Start with an Audit Sprint