Practical guides & teardowns.
Free playbooks, checklists and guides on CRM, paid media, AEO, lifecycle marketing and growth economics, from an Amsterdam-based consultant working with EU SaaS, fintech and ecommerce teams. Written from real engagements rather than AI-generated filler.
CRM & Lifecycle
CRM Implementation Playbook 2026
End-to-end CRM rollout: requirements gathering, data model, integrations, journeys, and launch plan.
Read →CRM Implementation Checklist 2026
Step-by-step checklist covering data, journeys, deliverability, QA, and go-live for CRM implementations.
Read →Do Email Tracking Pixels Require Consent?
The 2026 rules across the EU, UK, California and Canada, the country-by-country exemptions, and what changes in your CRM.
Read →Paid Media & Performance
Google Ads Audit Checklist 2026
Checklist for reviewing tracking, campaigns, ad groups, keywords, assets, and settings across Google Ads.
Read →Campaign Planning & Budget Allocation Playbook 2025
Framework for planning campaigns, allocating budget across channels, and forecasting commercial outcomes.
Read →ChatGPT Ads in 2026
Current rollout status, live ad format, policy limits, and what brands should do now to prepare.
Read →AEO & AI Search
Build a RAG Chatbot for Your Website
Build a RAG chatbot for your website with Cursor or Claude Code. Supabase pgvector stack, what broke at each stage, and the fixes that actually worked.
Read →AEO Growth Playbook
How to structure content for answer engines: schema, headings, FAQ, and visibility in AI Overviews.
Read →How LLMs Choose Sources and Citations
How answer engines retrieve, rerank and cite sources, and what publishers can do to earn citations.
Read →Best AEO Checkers Compared
Honest comparison of AEO checkers and free checking tools, with a recommended free option for instant scores.
Read →Growth Strategy & Economics
Growth Architecture Playbook 2026
Design the growth system: team shape, experimentation cadence, measurement framework, and execution process.
Read →Growth Experimentation Playbook 2025
Run structured growth experiments: hypothesis design, prioritisation, execution, and decision criteria.
Read →Fractional Head of Growth: Scope & Rates
What a fractional head of growth actually does, what it costs, and when it makes sense vs. a full-time hire.
Read →Fix Funnel Drop-Offs
Diagnose and fix conversion drop-offs at each funnel stage: traffic, signup, activation, and payment.
Read →App Growth Strategy 2025
Build an app growth strategy: acquisition, activation, retention, and monetisation frameworks for mobile and web.
Read →Need help applying this?
These resources are based on real engagements. If you want hands-on help, let's talk.
Book a Free 30-min Strategy Call →How to use the resource library
Use this sequence when you are deciding where to start. It keeps the offer map small: seven commercial pages, each with a clear job.
- Start from your specialty. AEO, CRM, paid, or growth architecture playbooks.
- Prefer high Gen-AI winners. Pages like best-aeo-checkers and AEO-Lite already earn visibility. Read those first.
- Bridge to a service. Each major playbook should lead to one commercial offer, not every offer.
- Run a tool when stuck. AEO-Lite, CAC Payback, and IP Warmup turn reading into a next action.
Questions people ask.
Short answers about how these pages fit together and how to choose an engagement. Written by Maciej Turek · Updated .
What are the highest-visibility resources?
From the May–Aug 2026 Generative AI export: best-aeo-checkers, AEO-Lite, how-llms-choose-sources, and several playbooks led impressions.
Do resources replace services?
No. Resources teach; services implement. Use resources to self-serve, then apply when you need hands-on work.
Where is the CRM playbook?
CRM Implementation Playbook. It bridges to CRM Implementation.