Practical guides & teardowns.
Free playbooks, checklists, and guides on CRM, paid media, AEO, lifecycle marketing, and growth economics — from an Amsterdam-based consultant working with EU SaaS, fintech, and ecommerce teams. Written from real engagements, not AI-generated filler.
CRM & Lifecycle
CRM Implementation Playbook 2025
End-to-end CRM rollout: requirements gathering, data model, integrations, journeys, and launch plan.
Read →CRM Implementation Checklist 2026
Step-by-step checklist covering data, journeys, deliverability, QA, and go-live for CRM implementations.
Read →CRM Implementation Cost 2026
What CRM implementation actually costs across vendors, in-house vs. consultants, and scope complexity.
Read →Paid Media & Performance
Google Ads Audit Guide 2026
A structured audit methodology for Google Ads: account structure, search terms, tracking, conversion actions, and budget allocation.
Read →Google Ads Audit Checklist 2026
Checklist for reviewing tracking, campaigns, ad groups, keywords, assets, and settings across Google Ads.
Read →Campaign Planning & Budget Allocation Playbook 2025
Framework for planning campaigns, allocating budget across channels, and forecasting commercial outcomes.
Read →ChatGPT Ads in 2026
Current rollout status, live ad format, policy limits, and what brands should do now to prepare.
Read →AEO & AI Search
Growth Strategy & Economics
Growth Architecture Playbook 2026
Design the growth system: team shape, experimentation cadence, measurement framework, and execution process.
Read →Growth Experimentation Playbook 2025
Run structured growth experiments: hypothesis design, prioritisation, execution, and decision criteria.
Read →Fractional Head of Growth: Scope & Rates
What a fractional head of growth actually does, what it costs, and when it makes sense vs. a full-time hire.
Read →Shortening CAC Payback in 90 Days
Practical approaches to reducing payback periods through activation, pricing, and channel mix changes.
Read →Fix Funnel Drop-Offs
Diagnose and fix conversion drop-offs at each funnel stage: traffic, signup, activation, and payment.
Read →App Growth Strategy 2025
Build an app growth strategy: acquisition, activation, retention, and monetisation frameworks for mobile and web.
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