Resources
Free playbooks, checklists, and guides on CRM implementation, paid media, AEO, lifecycle marketing, and growth economics. Written from real engagements, not AI-generated filler.
CRM & Lifecycle
CRM Glossary
Practical definitions for CRM and lifecycle terms used by founders, marketers, and growth teams.
CRM Implementation Playbook 2025
End-to-end CRM rollout: requirements gathering, data model, integrations, journeys, and launch plan.
CRM Implementation Checklist 2026
Step-by-step checklist covering data, journeys, deliverability, QA, and go-live for CRM implementations.
CRM Implementation Cost 2026
What CRM implementation actually costs across vendors, in-house vs. consultants, and scope complexity.
Activation Flows for the First 7 Days
Design the first-week onboarding flows that drive activation: triggers, channels, timing, and measurement.
Paid Media & Performance
Google Ads Audit Guide 2026
A structured audit methodology for Google Ads: account structure, search terms, tracking, conversion actions, and budget allocation.
Google Ads Audit Checklist 2026
Checklist for reviewing tracking, campaigns, ad groups, keywords, assets, and settings across Google Ads.
Campaign Planning & Budget Allocation Playbook 2025
Framework for planning campaigns, allocating budget across channels, and forecasting commercial outcomes.
ChatGPT Ads in 2026
Current rollout status, live ad format, policy limits, and what brands should do now to prepare.
AEO & AI Search
AEO Growth Playbook 2025
How to structure content for answer engines: schema, headings, FAQ, and visibility in AI Overviews.
AEO vs SEO 2026
The practical differences between AEO and traditional SEO, and what that means for your content strategy.
How to Rank in AI Overviews
Actionable steps to increase your chances of appearing in Google AI Overviews and answer boxes.
Best AEO Checkers 2025
Review of the best AEO checking tools: features, accuracy, and which ones are worth using.
Growth Strategy & Economics
Growth Architecture Playbook 2026
Design the growth system: team shape, experimentation cadence, measurement framework, and execution process.
Growth Experimentation Playbook 2025
Run structured growth experiments: hypothesis design, prioritisation, execution, and decision criteria.
Fractional Head of Growth: Scope & Rates
What a fractional head of growth actually does, what it costs, and when it makes sense vs. a full-time hire.
Shortening CAC Payback in 90 Days
Practical approaches to reducing payback periods through activation, pricing, and channel mix changes.
Fix Funnel Drop-Offs
Diagnose and fix conversion drop-offs at each funnel stage: traffic, signup, activation, and payment.
App Growth Strategy 2025
Build an app growth strategy: acquisition, activation, retention, and monetisation frameworks for mobile and web.
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