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01Conversion

Conversion Funnel Fix to improve CAC.

Diagnose where users drop, ship evidence-backed tests, and scale winners so paid and organic traffic convert before you buy more of it.

For teams scaling traffic into signup, checkout or activation leaks that inflate CAC.

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Fix the funnel →Bring funnel screenshots and your current CAC. We’ll map the first tests.Also running paid?
15+ years across performance, CRM,analytics, and growth leadership
bunqBitvavoDymeGuudMaczfit
+12%

GUUD conversion lift after funnel work (first-party, self-published).

−8%

GUUD cart abandonment reduction in the same engagement.

3

Step framework: Diagnose → Test → Scale against CAC impact.

02Why funnels break

Why funnels break after you scale traffic.

Teams add ad spend on pages that leak at signup, checkout or activation. Random A/B tests without diagnosis create noise. A Conversion Funnel Fix maps drop-offs first, then tests the steps that move CAC, using GA4 and tools like VWO or Optimizely when traffic supports it.

03How to fix the funnel

How to fix a conversion funnel in three steps.

Diagnosis usually takes 1–2 weeks. Testing runs in sprints afterward. Scaling means promoting winners into the default experience and feeding learnings back into ads and CRM, without endless redesigns.

  1. Step 01DiagnoseWeek 1–2

    Find the highest-loss steps

    Combine analytics, session evidence, and qualitative feedback to rank leaks.

    • +Funnel map
    • +Drop-off ranking
    • +Hypothesis list
  2. Step 02TestSprints

    Ship controlled experiments

    Run A/B or staged rollouts on the steps that affect CAC most.

    • +Experiment design
    • +QA
    • +Readouts
  3. Step 03ScaleAfter winners

    Promote and compound

    Ship winners, update creative and CRM messaging, and reinvest saved CAC into growth.

    • +Winner rollout
    • +Creative feedback
    • +CAC review
04Proof

Funnel proof from operating work.

GUUD recorded +12% conversion and −8% cart abandonment after funnel intervention (self-published first-party). Related patterns showed up in bunq, Resumedia and Dyme work where acquisition and activation had to move together. See client results, the CAC Payback calculator, App Growth Strategy and the Growth Engine when the whole system needs installing.

05Compare

Tests vs diagnosis vs redesign.

Random tests waste traffic. Full redesigns take quarters. This engagement diagnoses first, then tests the expensive steps with a clear stop.

Random A/B testsConversion Funnel FixFull redesign project
Diagnose drop-offs before testingAnalytics + session evidence before shipping variants.✕✓~
Tied to CAC ahead of conversion rate aloneWins that improve payback ahead of vanity uplift.✕✓~
Finite scope with test cadenceDiagnose, test and scale without a year-long redesign.~✓✕
First-party funnel proofGUUD +12% conversion / −8% cart abandonment.✕✓✕
06FAQ

Questions founders ask.

/01What funnels do you work on?+
Signup, onboarding, checkout and key SaaS activation paths, wherever paid or organic traffic meets conversion loss.
/02Do you need a specific testing tool?+
VWO, Optimizely, or GA4 experiments all work. We pick based on traffic and stack.
/03How is this different from a redesign?+
We fix the highest-loss steps with evidence and tests. Full redesigns come later if the IA is the bottleneck.
/04What proof do you have?+
On GUUD, labeled first-party results include +12% conversion and −8% cart abandonment after funnel work.
/05Can this pair with paid ads?+
Yes. Fixing the funnel before scaling Google/Meta spend is usually the cheaper sequence.
/06How long does it take?+
Diagnosis in the first 1–2 weeks, then a test cadence over subsequent sprints depending on traffic.

Ready to fix your conversion funnel?

Bring funnel screenshots and your current CAC. We’ll map the first tests.

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