Conversion Funnel Fix
Every funnel leaks - the only question is how much. Signups that don't activate, customers that abandon carts, subscribers that drift away. My Conversion Funnel Fix service identifies where users drop out and provides systematic fixes through testing, messaging, and habit-formation tactics. The result is a funnel that works harder and converts better.
Why Funnels Break
Funnels aren't linear journeys. Customers discover, compare, and interact across multiple devices and touchpoints. Breaks appear when onboarding is confusing, when value isn't demonstrated quickly, or when lifecycle messaging fails to connect. The cost of ignoring these leaks is steep: higher CAC, wasted ad spend, and weaker retention. Fix the funnel, and you get more value from the users you're already acquiring.
The 3-Step Framework
Step 1 is Diagnose - I map your funnel, run cohort analyses, and benchmark against industry standards. Step 2 is Test - we run experiments to address the biggest leaks, from onboarding flow tweaks to targeted lifecycle nudges. Step 3 is Scale - successful experiments are rolled out across markets, with automation ensuring they run continuously. The framework balances speed with rigor: quick wins validated by structured testing.
What You Get
By the end of the engagement, you'll have a prioritized list of funnel fixes, validated experiments ready to scale, and a clear understanding of how changes impact activation and retention. The deliverables include a backlog with ROI estimates, experiment documentation, and a rollout plan your team can execute. You don't just get ideas; you get actionable fixes backed by testing.
Proof of Approach
At bunq, I worked with growth and product teams to redesign onboarding communications, creating a smoother path to activation. At Resumedia, I collaborated with analysts to identify points where users disengaged and developed lifecycle experiments to re-engage them. At Dyme, funnel optimization became the foundation for entering new verticals, ensuring new users converted quickly after signup.
Who It's For
The Conversion Funnel Fix is for companies that have solved acquisition but are struggling with activation or retention. If you're pouring money into ads but see too few users becoming loyal customers, this service gives you a systematic way to reverse the trend.
FAQs
How quickly will we see results?
In many cases, small fixes such as simplifying onboarding or adjusting messaging lead to improvements within 30 days. Larger structural changes may take longer, but you'll always see validated progress through testing.
Do you work with our product and development teams?
Yes. I often run workshops with product managers and developers to ensure experiments can be implemented efficiently and aligned with roadmap priorities.
Can you handle multilingual funnels?
Yes. I've worked across multiple languages and markets, ensuring experiments respect local differences while maintaining consistent global performance. The testing framework adapts to cultural nuances, language variations, and market-specific behaviors without losing the systematic approach that makes optimization scalable.
Is this a one-off or can it continue?
The Funnel Fix can be a standalone sprint, but many clients extend into ongoing optimization or connect it with CRM implementation for retention.
What tools do you use for testing and optimization?
I use a variety of tools including Google Optimize, Optimizely, VWO, and custom solutions. I choose the best tool for your specific needs and budget.
How do you prioritize which tests to run first?
I prioritize based on potential impact, ease of implementation, and data quality. High-impact, low-effort tests come first, followed by more complex optimizations.
What if my team doesn't have technical resources?
I can handle the technical implementation myself or work with your existing team. I provide clear instructions and can even train your team on ongoing optimization.
How do you measure success in funnel optimization?
Success is measured by improved conversion rates, increased revenue per visitor, better user experience metrics, and ultimately, higher ROI on your marketing spend.
Can you help with checkout and payment optimization?
Yes, checkout optimization is often where the biggest wins are found. I can help with payment flow, form optimization, trust signals, and reducing cart abandonment.
What's the difference between A/B testing and conversion optimization?
A/B testing is just one tool in conversion optimization. True optimization includes user research, analytics analysis, UX improvements, and strategic testing based on data insights.
Let's Talk Growth
Book a quick intro call or send me a short brief. I'll review your funnel and reply with next steps – no fluff, no hard sell.
Book a 30-minute Free Strategy Call
Use this short call to pressure-test your current funnel, ask questions, and see if it makes sense to work together.
Prefer email? Send a short brief.
Share a few details about your product, traffic, and where you think the funnel is leaking. I'll reply personally.