Step 1
Diagnose
Map your funnel, run cohort analyses, and benchmark against industry standards.
01Conversion Funnel Fix
Conversion Funnel Fix
Every funnel leaks, the only question is how much. Signups that don't activate, customers that abandon carts, subscribers that drift away. My Conversion Funnel Fix service identifies where users drop out and provides systematic fixes through testing, messaging, and habit-formation tactics. The result is a funnel that works harder and converts better.
Fix My Funnel →02Why funnels break
Why Funnels Break
Funnels aren't linear journeys. Customers discover, compare, and interact across multiple devices and touchpoints. Breaks appear when onboarding is confusing, when value isn't demonstrated quickly, or when lifecycle messaging fails to connect. The cost of ignoring these leaks is steep: higher CAC, wasted ad spend, and weaker retention. Fix the funnel, and you get more value from the users you're already acquiring.
03The framework
The 3-Step Framework
The framework balances speed with rigor: quick wins validated by structured testing.
Step 2
Test
Run experiments to address the biggest leaks, from onboarding flow tweaks to targeted lifecycle nudges.
Step 3
Scale
Roll out successful experiments across markets, with automation ensuring they run continuously.
04Deliverables
What You Get
By the end of the engagement, you'll have a prioritized list of funnel fixes, validated experiments ready to scale, and a clear understanding of how changes impact activation and retention. The deliverables include a backlog with ROI estimates, experiment documentation, and a rollout plan your team can execute. You don't just get ideas; you get actionable fixes backed by testing.
05Proof
Proof of Approach
At bunq, I worked with growth and product teams to redesign onboarding communications, creating a smoother path to activation. At Resumedia, I collaborated with analysts to identify points where users disengaged and developed lifecycle experiments to re-engage them. At Dyme, funnel optimization became the foundation for entering new verticals, ensuring new users converted quickly after signup.
Go deeper
See client results · Read the funnel drop-off guide · Try the CAC Payback Calculator
06Fit
Who It's For
The Conversion Funnel Fix is for companies that have solved acquisition but are struggling with activation or retention. If you're pouring money into ads but see too few users becoming loyal customers, this service gives you a systematic way to reverse the trend.
07FAQ
FAQs
/01How quickly will we see results?+
In many cases, small fixes such as simplifying onboarding or adjusting messaging lead to improvements within 30 days. Larger structural changes may take longer, but you'll always see validated progress through testing.
/02Do you work with our product and development teams?+
Yes. I often run workshops with product managers and developers to ensure experiments can be implemented efficiently and aligned with roadmap priorities.
/03Can you handle multilingual funnels?+
Yes. I've worked across multiple languages and markets, ensuring experiments respect local differences while maintaining consistent global performance. The testing framework adapts to cultural nuances, language variations, and market-specific behaviors without losing the systematic approach that makes optimization scalable.
/04Is this a one-off or can it continue?+
The Funnel Fix can be a standalone sprint, but many clients extend into ongoing optimization or connect it with CRM implementation for retention.
/05What tools do you use for testing and optimization?+
I use a variety of tools including VWO, Optimizely, or custom experimentation setup, with GA4 measurement. I choose the best tool for your specific needs and budget.
/06How do you prioritize which tests to run first?+
I prioritize based on potential impact, ease of implementation, and data quality. High-impact, low-effort tests come first, followed by more complex optimizations.
/07What if my team doesn't have technical resources?+
I can handle the technical implementation myself or work with your existing team. I provide clear instructions and can even train your team on ongoing optimization.
/08How do you measure success in funnel optimization?+
Success is measured by improved conversion rates, increased revenue per visitor, better user experience metrics, and ultimately, higher ROI on your marketing spend.
/09Can you help with checkout and payment optimization?+
Yes, checkout optimization is often where the biggest wins are found. I can help with payment flow, form optimization, trust signals, and reducing cart abandonment.
/10What's the difference between A/B testing and conversion optimization?+
A/B testing is just one tool in conversion optimization. True optimization includes user research, analytics analysis, UX improvements, and strategic testing based on data insights.
/Next step
Ready to fix your conversion funnel?
Diagnose firstMap leaks and benchmark performance
Test fastValidate fixes with structured experiments
Scale winsRoll out what works across markets
Fix My Funnel →
Book a quick intro call or send a short brief, no fluff, no hard sell.