Google Ads & Analytics Certified
Senior performance marketing and analytics consultant for SaaS, fintech and ecommerce.
I maintain active GA4 and Google Ads Search certifications to keep measurement and bidding aligned with current platform standards.
These certifications are a hygiene factor — they demonstrate the baseline Google expects. Real impact comes from hands-on application to CAC, payback and attribution.
What I help you with
- Event-based measurement and conversion setup in GA4.
- Attribution and reporting that ties Google Ads to revenue.
- Search campaign structure, bidding guardrails and query control.
- Connecting GA4 with CRM data to measure payback and CAC.