Currently taking on only 1 new client in Q4 2026.

Outcomes, not
slide decks.

Fintech

Dyme

Developed go-to-market strategy for a new vertical in the Netherlands. Built creative testing frameworks, localized messaging, and predictive budget allocation across Google and Meta.

Problem
Paid acquisition / new-vertical GTM
Role
Growth operator
Platform / channel
Google + Meta
+15%
New Vertical Growth
+8%
Blended ROAS
E-commerce

Awesome Maps

Rebuilt acquisition strategy with optimised landing pages and conversion-focused creative testing. Restructured Google and Meta campaigns with improved audience targeting and data-driven attribution.

Problem
Paid acquisition
Role
Consultant
Platform / channel
Google + Meta
-28%
Customer Acquisition Cost
+45%
Paid Channel Revenue
Health Tech

GUUD Woman

Advised on marketing processes and optimisation setup for better campaign management. Implemented structured workflows for creative testing, budget allocation, and conversion optimisation across channels.

Problem
Conversion / CRO
Role
Advisor
Platform / channel
Shopify / Triple Whale / Google Ads
+12%
Conversion Rate
-8%
Cart Abandonment
Crowdfunding · Customer.io

Growceanu

Advised, then owned delivery of Growceanu’s inherited Customer.io workspace: audit, rebuilt flows, and launch journeys for this regulated EU crowdfunding platform. Implementation detail is in the Growceanu Customer.io case.

Problem
Inherited Customer.io launch lifecycle
Role
Independent consultant
Platform / channel
Customer.io
1.5%
Email conversion
>55%
Email opening rate
Ecommerce · Customer.io

Maczfit

Designed an event-based Customer.io model: events for carts and orders, Objects only for durable entities such as subscriptions. Maczfit’s engineering team implemented the architecture. Architecture detail is in the Maczfit Customer.io case.

Problem
Billable profiles / data architecture
Role
Independent consultant
Platform / channel
Customer.io
€50k+
Saved per month

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